A Family Owned Lancaster PA Web Design Company Serving Clients Nationwide
Your business will benefit from an expertly crafted responsive website optimized to convert more visitors into customers.
Many businesses have websites that look great, but sites that truly succeed are the ones that have been designed and developed with ideal customers and conversions in mind. At RODA marketing we understand that a great design can go a long way in making a powerful first impression, but we also understand that smart, ideal customer-focused content needs to intertwine with great design if your site is expected to deliver profitable results. Furthermore, we know that your ideal customers usually visit your website or blog because they expect you to have answers to their questions. The prettiest site in the world if it provides no answers will cause your visitor to leave and potentially never return.
Your Website Design Needs To Make Things Easy For Your Customer
The responsive website we will build for you is centered on capturing leads and building relationships. Your goal is to have a website that is hassle-free for your ideal customers to navigate, so they understand what you have to offer and can easily contact you. If something doesn’t serve that purpose, it’s merely getting in the way and is unnecessary. From easy-to-use navigations and menus, to simple text, to intuitive designs, everything we do for your website design is structured towards converting more visitors into customers.
Our Website Design Ensures Every Page Has One Purpose
Every page on your site should speak to a specific audience and should have a specific purpose. When pages do not work together naturally and confusion happens, ROI suffers.
To keep things focused, we organize website pages into three types:
- SELL certain pages share information about your business, like services and products, team details, etc. It is OK for these pages to be self-promotional in nature, so you want to put your company in the best light possible. Use these types of pages to demonstrate and share your expertise and knowledge and to present your message.
- ATTRACT certain pages are intended to be helpful to your ideal clients, like blogs, resources, educational tips, industry news, etc. These types of pages and content are among the most important.
- CAPTURE this is where the magic happens because this is where an ideal client identifies himself or herself from a form submission, or phone call, which lets you know they’re interested in doing business with you.
WEBSITES: you will get a responsive website design that converts more.
When we talk about building ideal websites, it isn’t so much innovative as it is common sense. A pretty layout is nice, but there is much more to a successful website than good looks. Website users are searching for answers that are easy to find, which makes user experience (UX) and your style of communication critical. In addition to these elements, we work with you on the development of thank you pages, custom forms, content marketing distribution ideas, and more. Our promise is to deliver a website that converts visitors into customers, not just provide a quick first glance appeal.