Strategy

Attract Your Ideal Customers With An Ideal Website, Quality Content, Innovative Social Media & More

As you know, it takes more than just stuffing keywords into a website or random social media posts for your business to succeed online. Knowing who your ideal customer is and creating a website and content strategy that meets their expectations is key. Our Internet Marketing Company, based in Lancaster, PA, specializes in websites, social media, SEO, content marketing, and more.

We Will Develop A Strategy For You That Is Sure To Work

> Define Ideal Customer (figure out the best ways to appeal to them)

> Create Attraction Based Website & Content (special offers, such as consultations, discounts, giveaways and/or coupons)

> Share & Engage (utilize referrals, create brochures and postcards, submit press releases, engage with social media, and the list goes on)

> Convert (turn your visitors into lifelong customers through retention, improve your calls to action, give people what they want/when they want it)

> Monitor & Improve (summarize your goals and keep an eye on results, learn and get better on a continuous basis)

“Overall I appreciate working with Matt & Adam because they are dynamic in the way they work and are quick to engage and are very transparent in what they do, always notifying us of their progress.”

– Vince Weaver | WeaverNut.com & WeaverNutSweetsandSnacks.com

We are the most transparent company you will ever work with, so you know exactly what we are going to do, why we do it, how it is completed, the results you achieve, what our next course of action is, and more.

Defining Your Ideal Customer Is The First Step

We consider how your information is organized – blog content, search engine optimization, social media integration, sales funnel flow, and how all of these pieces of the puzzle fit together to grow your business.  We know that people like to first connect with people and then with companies.  Engagement today is much like the traditional approach to networking of the past – going to lunch, or playing a round of golf.  However, nowadays it’s mostly done online through blogging, social media, emails, and more.  

Digital and content marketing is exponentially more successful when you remember that on the other end of the conversation is a real person, and that you can generate authentic relationships when you approach online marketing from a dialogue perspective instead of sales pitches.  

We take a long-term approach to the relationship we build with you and the success we help you build with your clients and customers.

STRATEGY: we work together to develop an effective marketing strategy.

At RODA marketing, our goal with all content and digital marketing is not to drive as much traffic to your website as possible; instead, we focus efforts on your ideal customers – you know, the ones who are ready to do business with you now, or in the near future. We also want to turn your ideal customers into lifelong customers, so we help you create a top-to-bottom strategy for long-term growth.

SWOT Analysis: big picture thinking to help you grow your business

Strengths

  • What are you really good at?
  • What do your clients love the most about you?
  • What resources and other advantages does your company have that a competitor may not?

Strengths can be either tangible or intangible, and internal or external forces.  

Opportunities

  • Are new trends in your market taking over?
  • Is there new technology you can utilize to improve aspects of your business?
  • Do you know of any local events you can be a part of?

Opportunities tend to be external factors that, if used properly, can help you grow your business and take over market share.

Weaknesses

  • Where can you improve (teammates, systems, etc.)?
  • What do your customers believe you can do better?
  • Why do people buy from your competitors instead of from you?

Weaknesses are generally something you can change because they’re usually within your control.  

Threats

  • Do you have competitors who are able to take your customers? If so, why?
  • Does your business have a nest egg to help deal with slower periods?
  • Is your marketing plan aligned with your overall KPIs?

Threats can be external or internal factors that represent a potential challenge for your business and are often outside of your direct control.

Contact us today, or give us a call at 888.653.0331 to discuss your project.

Learn more about Our Process by clicking here.