Content marketing relies on content, and the bar has never been higher. While you may be doing everything else right, if video marketing strategy is not a part of your wider content marketing plan – you may want to reconsider your digital marketing strategy.
Video marketing is taking over the content game, and it’s high time you tapped into the power of video, and use it in creative ways to communicate and connect with your audience and convert new leads.
There are many reasons why video marketing should be a part of your content marketing, and if you have clear marketing objectives, video will help you get there.
According to Comscore, adding a video to your website can increase the chance of you ranking on a front page of Google by up to 53 times, and using quality video strategically can result in serious returns. As a matter of fact, about 52% of marketing professionals name video as the type of content with the best ROI, and awareness-stage videos are a great way to improve conversions.
And, video marketing does not stop there – there are so many opportunities for you to offer video content throughout the experience, to help educate your audience about your products or services, strengthen your brand, and move them to a purchase stage faster.
Your audience could be 10 times more likely to engage with your video content than, let’s say text-only blogs or related social posts. Also, if you use video in email marketing it could lead to double click-through rates.
There are many examples of companies that implemented video on their website and their bounce rate decreased, while the average time on their site increased. When the well-known online shoe retailer Zappos added product demo videos to their product pages, their sales increased by 30%.
The truth is, users nowadays would rather view product descriptions than read about it.
The mix of different mediums is still very popular, and intro videos, video testimonials, how-to videos, animated videos, or case study videos are expected for building a brand. Plus, your existing customers will appreciate ongoing engagement through video content, such as updates on your products and services.
Another important aspect of video is that it helps your audience feel the love, enthusiasm, and passion you have for your business. It makes you personable and real and will help people connect with and be loyal to your brand, and – positive emotions created by watching your video can actually impact their buying decisions.
Also, it’s easier for your users to remember your brand, since videos are usually presented as stories, which are 22 times more memorable than facts alone (per Stanford studies).
Finally, the production of great video content has become much more affordable in the last few years, and incorporating video into your Internet marketing has never been easier. Of course, that’s when you do it right.
We invite you to learn more about how we can help you with your video content and add great value to your business – contact RODA marketing, your Lancaster PA digital marketing team today.