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Is your website getting lost in the dark abyss of the internet? If yes, it is time to take steps to enhance your business website’s visibility. One effective digital marketing strategy to remedy your situation is conversion rate optimization, which is both effective and economical.

If website conversion and what it means for your business feels like foreign territory, you’re not alone. Simply put, a website conversion occurs when a user completes a desired action on your website, such as purchasing something or filling out a contact form.

Business websites exist to generate conversions, and today we’re discussing five tips for having a website that converts like “whoa!”.

Make your unique value clear

When visitors arrive on your homepage, they should be able to understand your business and its selling points. Why should customers choose you? What sets your product or service apart from the hundreds of other options? Are there perks like free shipping, free returns, a money-back guarantee, or something else that would quickly hook people?

In web design, the homepage (or landing page) is one of the prime places to grab people’s attention because it’s usually one of the most-visited pages on your website. So let people know what your service, product, or offer is and how it will benefit them.

Maintain a fast load time

The speed of a webpage has a big impact on user behavior. You likely know this intuitively if you’ve ever left a website because it took too long to load.

Studies consistently affirm the fact that a faster page speed will lead to a greater conversion rate. Big box retailer Walmart.com found that conversions sharply decrease when load times jump from 1 second to 4 seconds. Conversely, for every 1 second of improvement, their site experienced up to a 2 percent conversion increase.

If people can view your page more quickly, they will be more likely to complete the targeted action you’re hoping for. Continually test your desktop and mobile speeds, and then do what is needed to optimize your site speed.

Create urgency

Urgency is a powerful digital marketing strategy, but it must be used in moderation. If you overdo it, it will come across as being pushy or manipulative – a surefire way to lose customers’ trust.

However, you can harness the power of urgency to reduce buyer hesitation and garner impulse buys from prospects on the fence. If people are shopping for products on your site, this could include adding countdown timers or offering incentives such as offering free, same-day shipping for a limited time.

Test your headlines and calls to action

Once you’ve created a strong landing page, continue to track information and test different elements to see if your changes are working and if and how you can further increase conversions.

Make sure your headline is clear and avoid any language that reads like something you’d find in your spam folder. Landing page headlines are a huge part of a user’s first impression, so test what works – and what doesn’t.

Mozilla tried making a text change and found that going from “Download Now – Free” to “Try Firefox 3,” led to an increase in downloads of their Firefox web browser.

Use a variety of formats

Words are powerful, but visuals deliver a more compelling message to visitors. When it comes to digital marketing, you want a website design company that will use formats beyond text to optimize your web design. Including various visuals adds interest to your page, leading to an increase in conversions.

Similarly, words from third parties about your business carry more weight than whatever you claim about yourself. That’s why reviews and testimonials matter so much. Adding photos to accompany reviews increases the likelihood of the reviews impacting visitors. Video testimonials are even better!

Optimize Your Web Design with RODA marketing

At RODA marketing, we are passionate about helping you engage and attract your customers and clients. We are a nationally-recognized digital marketing company based in Lancaster, and we believe wholeheartedly in the conversion power of a well-designed website.

Schedule a free discovery session with us today or email matthew@rodamarketing.com. Our team of web design and development experts is ready to work with you and implement digital marketing strategies that will help you grow your business.