November is a month to be thankful and think of others. Hand in hand with our commitment to keep providing high quality services to our clients goes our dedication to giving back to the community and supporting other small businesses.
In addition to celebrating and honoring designated holidays, there are a few shopping and giving events to put on your calendar and make them a part of your marketing plan as well and are a great way to support others:
Black Friday – 11/27/2020
Small Business Saturday – 11/28/2020
Cyber Monday – 11/30/2020
Giving Tuesday – 12/1/2020
Two events that give you a chance to support other local businesses and to give back to those near you who are in need is Small Business Saturday and Giving Tuesday.
According to its web site, American Express founded Small Business Saturday in 2010 as “an annual shopping tradition dedicated to supporting small businesses and celebrating communities across the country”. It’s about encouraging consumers to “shop small” on this day, since small businesses play a key role in helping communities thrive.
Shopping or dining at your favorite local places is a way to show our support for small businesses and make a positive impact in our community.
Supporting Small Business Saturday is more than a good deed, it can be a win-win – you support other local businesses, and they support you.
Giving Tuesday is all about what you can do for your community, and beyond. It was created in 2012 as a simple idea: to encourage people to do good, and has since grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. According to its website, “anyone, anywhere can get involved in Giving Tuesday and give back in a way that is meaningful to them. From fundraising and volunteering to pro bono service, Giving Tuesday is a great way to engage your community and become a part of a larger worldwide movement that promotes generosity.” It is fueled by the power of social media – so join in by using the hashtag: #GivingTuesday.
If you want to bring Giving Tuesday to your community, get in touch with their team to learn more about joining an existing campaign or starting your own!
And for those who live in Lancaster County, PA, the Extraordinary Give is a wonderful community-wide celebration of generosity.
Learn about the work of nearly 500 organizations serving people across Lancaster County, and then choose your favorite organizations to support by sharing them through your personal network, or by making an online donation of $10 or more. Thanks to all the extraordinary sponsors, every donation made on November 20 will be stretched by a half a million dollars so your dollars go the extra mile for causes you care about.
They encourage you to create excitement – and maybe some healthy competition among your friends to support your fundraising campaign by hosting an ExtraGive celebration!
They’ve even put together a list of “socially distant” ideas to help businesses keep this year’s Extraordinary Give not just fun, but also safe. Of course, a huge part of it is being social and posting on your Facebook or Instagram page or tweeting to your followers with the #IGiveExtra, and including a link to your free agent fundraising page in all of your posts and tweets with the #ExtraGive.
It’s extra important to support small businesses in the COVID pandemic era, and these are some creative ways to invest in your community during these challenging times.
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