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The communication revolution that followed the dawning of the Internet – and particularly the smartphone – is arguably the biggest change since the printing press was invented. In modern marketing, things change so quickly that any marketing rule books from the past have been thrown out the window and new ways of connecting brands with people are always emerging. Traditional advertising methods have fallen by the wayside, as digital marketing has allowed brands to maximize their budgets and reach the right clients.

Businesses who have had success working with a reputable internet marketing company know that digital marketing is a win-win for brands and clients alike. As a nationally-recognized digital marketing company based in Lancaster PA, RODA marketing will work with you to build and execute an efficient digital marketing strategy that will help you grow your business.

Whether you’re still on the fence or trying to convince a friend or business partner, here are just five of the many benefits of digital marketing:

  • More for your money

Digital marketing offers more affordable options for businesses of all shapes and sizes – some of whom may not have been able to dole out the mega bucks that often went into traditional advertising packages in the past. Digital marketing has an undeniable impact while costing much less. For example, email marketing campaigns are an incredibly low-cost option compared to more traditional marketing methods. Digital marketing, when done well with a trusted internet marketing company, offers brands a solid return on investment.

  • Precise targeting

In traditional marketing, advertisements generally run through a platform with the hope that a few people will catch the message and be intrigued by whatever they are seeing or hearing. Sometimes it works, sometimes it doesn’t. But working with a digital marketing company enables your business to have targeted campaigning ,so that the advertisements are presented to future customers based on their preferences.

Social media platforms, for instance, operate on astute algorithms that literally study and combine user preferences. From that data, targeted ads can be presented to specific audiences in a way that will help to increase the likelihood of sales for your brand. When you utilize our social media services our digital marketing company will help to ensure that your business message is in front of the right people at the right time. It’s not about selling to everyone, because not everyone is your ideal customer. We can help you to cut through the masses and save time and energy – all while building loyalty with those who matter most.

  • Segmentation for a stronger message

Digital marketing allows brands to separate current and potential customers into groups through customer segmentation. A strong digital marketing company can work with brands to break down their customers into smaller and more detailed groups according to particular classifications. Doing so will allow you to fine-tune your specific marketing message, so it aligns with what the recipient is looking for. This will in turn create an increase in revenue, as more customers will be likely to make a purchase when they discover exactly what they’ve been looking for. Segmentation also enables businesses to grow awareness for their brand. The more people know and trust a brand, the higher the likelihood that they will be a repeat customer and recommend the services to others again and again.

  • Easy to share

Digital marketing is incredibly easy to share with a multitude of people. When your campaign strikes a chord with someone, they can repost, forward, or otherwise easily share the information with others. This fast multiplication effect gives businesses unlimited potential to see sales results improve.

  • Measurable results

Digital marketing, unlike anything that came before it, offers businesses the unique ability to measure results. Traditional advertising methods offer no consistent way to track the origin of leads – besides asking every individual who visits. But when you invest in working with an internet marketing company, each type of campaign will have a tracking system, so you can see the results. Various metrics – from impressions to clicks to shares – can be counted, so you can easily see how your campaign is performing.

Start taking full advantage of the benefits of digital marketing today. At RODA marketing, we serve clients nationwide from our base in Lancaster, PA. Our seasoned marketers will work with you wherever you are to build and employ an efficient digital marketing strategy that will help you to grow your business. If you are looking for a trustworthy and talented digital marketing company, contact RODA marketing today at 888-653-0331.