Blog

Running a successful business can be tough.  Between managing basic operations, finances, supervising your employees and trying to grow your business, the work never seems to end.  Add in brand awareness and digital marketing and you’re probably feeling overwhelmed.  If you’re tired of juggling so many roles at once and feel like you’re spread too thin, it’s time to consider hiring a digital marketing company.

Allow us to help you decide if it’s time to hire a digital marketing agency:

You Wear Too Many Hats

If you’re reading this blog, chances are good that you are very passionate about many things in your business … except for online marketing.  That’s okay!  We don’t expect everyone to be experts in ALL aspects of running a business.  Allow our passionate, experienced and proficient team to help take your business to the next level and allow you the time to focus on what you really want/need to be doing.

Planning is Not Your Forte

Being able to pull something together last minute and spontaneity are great qualities to have at times.  When it comes to your business though, that’s the wrong approach.  Short-term planning can cause failure of campaigns and a lack of successful content.  By working with a marketing team, you’ll be able to develop short-term campaign goals and long-term revenue and brand-building goals for 3, 6 and even 12 months out.

Drop in Sales/Leads

No one in the business world likes to see a dip in sales or profitable leads.  By linking arms with a digital marketing company, you can develop an inbound marketing strategy to reach your key customers.  Internet marketing experts can help you integrate your sales process into marketing strategies, directing good leads directly to your sales team. 

Outdated Website & Content

One of the first things we look at for prospective clients is their website and overall online presence.  The key to digital marketing success these days is having a mobile-friendly and responsive website.  In addition to having an updated website, fresh content is also very important.  Outdated content not only looks bad to potential customers, but it also can hurt your Google rankings and social media stance. 

Key Analytics … What’s That?!

Business owners know that “what gets measured gets improved” – so it should not come as a surprise that social engagement and website analytics are very important.  By gathering important intel from your audience, internet marketers can test, track and analyze your results to determine what is working well and what needs help. 

Lack of Necessary Skillsets

Effective digital marketing requires detailed knowledge and skillsets of SEO, social media, graphic design and website development in the digital era that we live in.  In working with an internet marketing company, you’ll gain access to a plethora of creative knowledge working to boost your business’s success.  If designing a catchy landing page or coming up with keyword terms are not your strong suit, it’s time to hire a digital marketing company.

Growing Business = Enhanced Reputation

If you know anything about digital marketing in today’s world, you know the importance of reputation management.  Online reviews are vital when it comes to ranking on Google or other popular search engines.  Our internet marketing company can create a customized plan to properly promote and highlight your business that you have worked so hard to create.  There are a lot of moving parts when it comes to marketing a business online – trust our digital marketing company to bring cutting-edge ideas and proven effective strategies to the table. 

Hiring a Digital Marketing Company is Worthwhile, Even if You’re Tight on Money

Even if you’re a small business and your budget is tight, the benefits of hiring a skilled internet marketing company will pay dividends to your company.  Creating and maintaining a fresh, clean and up-to-date digital presence is everything these days.  Don’t trust your digital front to just anyone.  RODA marketing values their clients, builds lasting relationships and delivers results.

When you’re ready to make the switch from in-house digital marketing to hiring a local, family-owned and results-driven internet marketing company, contact RODA marketing today at 888-653-0331.