The largest social media audience, meaning the largest number of fans, followers, subscribers, etc., after Facebook is not Twitter, or Instagram, or YouTube – it is found on Google Plus (Google+). Yes, we thought you might be surprised.
If you have only been using other social networks and have been ignoring Google+, your business could be missing out on some serious benefits.
Why have a Google+ page for your business?
In the last few years the network landscape has transformed significantly, and it has impacted how businesses connect with customers and potential clients. Social networks have increasingly been presenting an opportunity to connect with a community of fans, customers and prospects.
Google+ stands out with its significant impact it has on SEO and search traffic volume.
If your goal is to make it easier for your company to be discovered and located, Google+ is there to help.
Google+ pages also benefit from Google My Business, a new platform that makes it easy for people to find and connect with your business. This dashboard uses Search, Maps, and Google+ to make your brand more visible in local search results.
Websites that show up on the first page of Google get more than 50 percent of all clicks from users, and Google+ continues to play a vital role in organic search rankings and brand visibility.
It only makes sense to have a Google+ page, utilize Google My Business, and optimize it for your target audience.
Google+ accounts are accessible for anyone who does business with you to share their experience and leave reviews. As a business, you can use these reviews to obtain more credibility, increase your organic search ranking, and influence potential buyers to choose you over the competition.
What’s more, you can benefit from many other Google resources, such as Communities, YouTube, Gmail, Google Maps, Hangouts, AdWords, and maximize your marketing strategy. Use Google+ Collections to group your posts by topic, and even create a collection of your blog posts and give subscribers another way to get updates from your blog.
Google+ is great for community engagement.
By strategically organizing your connections, you can share relevant content to specific audiences. With Google+, you have a great opportunity to join the discussion or get engagement on your own content, and get +1’s (stands for ‘this is pretty cool’ or ‘you should check this out’), re-shares, and replies.
Oh, and here’s a fun little stat on the growing user base on Google per Social Media Examiner: 540 million monthly active users and 20 million unique mobile monthly users!
A Google+ business listing can increase your visibility on local SEO and mobile search, get directions to your business on Google Maps, allow potential customers to call you, and check out your verified business website. Also, it makes your photos and YouTube videos easily accessible on your business page, so it’s truly up to you to fill in your business information with as much detail and creativity as you wish.
And, like any social network, Google+ won’t be of much help to your business unless you aim to stay active and take advantage of its features.
If writing content and engaging in social media is not your forte, turn to professional content writers and an internet marketing company that can add great value to your online business!
For everything you need to know about Google+ and how to put it to work for your brand, and much more – contact RODA marketing, your Lancaster PA marketing solution.