Visual storytelling is an important marketing tactic for brands. Not only does it help you showcase your products and behind-the-scenes footage, but it also gives you the opportunity to truly connect with your target audience.
There’s no better visual social network than Instagram for telling a visual story. With more than 200 million active users, Instagram is a powerful visual marketing tools for businesses. If you’re looking to tell your brand’s story through videos and images, Instagram is a great option.
To get started with Instagram, there are a few things to keep in mind. First, it’s important to establish a visual brand identity and showcase your products in a creative way. You should also think about the types of images and videos you’ll share, as well as the types of hashtags you’ll incorporate into your strategy. Your content and hashtag campaign will greatly influence how many people you reach through Instagram.
As you know, the quality of your photos can greatly influence the success of your Instagram account. Make sure you are taking high-quality photos and avoid using filters. Research shows the most-liked photos on Instagram are images that use “No Filter” or “Mayfair”. After you’ve uploaded an image to your Instagram account, think of an engaging caption to spark conversations with your followers. This will drive engagement and encourage more people to follow your account.
Another important element of a successful Instagram account is your community. Take time to follow popular industry hashtags and find out where your target audience hangs out on Instagram. After you’ve identified a few popular hashtags within your industry, start interacting with your target customers and establish a relationship. This will help you build a strong community of followers on Instagram.
These are just a few tips that can help you become an amazing Instagram Instaguru.
To learn more secrets, check out the infographic below:
Guest Post by Ivan Serrano. Thank you Ivan!