A Family Owned Lancaster PA SEO Company
Keywords and links are not the only secret to ranking on Google, so is great content.
The rules to the SEO game have changed drastically over the last five years and now there’s much more to it than just ranking on Google for specific keywords. The common misconception is that someone will contact you simply because you ranked at the top of Google for a specific keyword, but that happens much less than you might expect.
“I would highly recommend Matt and Adam and the entire staff at RODA marketing. They are extremely knowledgeable and easy to work with. The SEO and long term marketing strategy that they provided our firm will be beneficial for years to come”
– Jeremy DeBord | DeBordSnyder.com
Google and other Search Engines are all about providing answers to questions, so the more compelling and unique content you have, the better.
Not only will you be much easier to find on the web, you will earn trust and build credibility, too.
93% of online experiences begin with a search engine
62% of search users click a link on the 1st page of Google
Who Do YOU Want To Find You The Most?
As mentioned before, you can have millions of visitors to your site, but if they are not your ideal customers and they are not contacting you, your site and marketing efforts are failing.
With the help of our Lancaster PA SEO Services, your ideal customers will find you, pay attention to you, and take your desired action to help grow your business.
For this specific reason, our team would never optimize your website without first understanding who your ideal customers are. We do this for background research and also to form the foundation of a successful campaign that matches proper message to intended audience.
Elements Of Our SEO Strategy For You:
DETERMINE FINAL KEYWORDSFind words and phrases that will attract your ideal customers to generate more leads and sales to grow your business.
SEO AUDITAssess strengths and weaknesses of your website, as is, and also review your best sources of traffic and key search terms. Analyze your competition to see what we can learn from them to improve your campaign.
ANALYSIS/IMPROVEMENTSWe study your reports and have consultations with you to see how we can improve your campaign(s) to generate even more impressive results.
LINK BUILDING/CONTENT MARKETINGDevelop quality content that your customers will appreciate and that Search Engines respect.
REPORTING/MONITORINGGoogle Analytics & Social Media Reports, Google Webmaster Reports, MOZ Analytic Reports – we constantly monitor our efforts to ensure what we are doing is working for your business.
ON-SITE SEO SERVICESThis is where we make tweaks to your website code and page content, so it will be easier for your ideal customers to find you. Search Engines don’t pick up the phone to call you; so writing for them only is useless. Your content needs to be geared toward your ideal customer, which in turn is good for search-ability.
If You Build A Blog, They Will Come
Unfortunately, this is not always the case. You need a blog that is worth coming back to and worth talking about. Your blog needs to be the center of your SEO, digital and content marketing strategy, as it should constantly provide industry news and tips, helpful information, company updates, offers/discounts and much more.
If you are ignoring your blog, you are ignoring the single largest source of potential attraction point for visitors and ideal customers.
You have a chance to grow your audience, expand your marketing platform and be found and shared by Search Engines and users, and much more, all thanks to your blog.
With that said, only the best content will take you to the top – keep it educational, informative and valuable, and some fun is ok, too!
The Technical Details of SEO
While we focus first and foremost on your content, we definitely do not ignore the technical aspects required for successful SEO. We use our decades of combined experience with search engines to make your content easier to locate.
Get Ready For An Increase In Organic Traffic
Search Engine Optimization (SEO) is one of the most crucial aspects to online success, and also one of the most commonly misunderstood parts of website design and development, as well as digital and content marketing.
The only SEO strategy you should follow is to know who your ideal customer is and then create unique, high quality content that appeals to the right visitors and creates dialogue. We are here to help you develop content written for your ideal customers and search engines.