Is your business active on LinkedIn? If not, you’re missing out on a huge opportunity to build a professional reputation for your business.
LinkedIn is more than just a tool for job seekers, but it’s also a powerful tool for brands to build a professional reputation online. In fact, LinkedIn is four times more likely to send visitors to your website than Twitter or Facebook.
There are also more than 300 million active users on LinkedIn and about two users join every minute.
Clearly, LinkedIn is growing rapidly, which gives your business an opportunity to reach more people.
LinkedIn is the top professional social platform and provides endless networking opportunities. Not only does it give the opportunity to connect with businesses, consumers, and potential hires within in your industry, but it’s also a great social platform for positioning your business as an industry expert. By using LinkedIn for your business, you’ll be able to cultivate professional relationships and discover new opportunities for your business.
When establishing your business’ expertise on LinkedIn, it’s important to remember quality over quantity. Only share information that best represents your business’ accomplishments and positions you as an industry expert. It’s also important to think about how you want to use your LinkedIn page as a way to market your business to potential hires or clients.
After you’ve created a LinkedIn account, it’s important to think about how you’ll grow your brand. The goal of sharing LinkedIn content is to spark conversations and create engagement. Make sure you’re updating three to four times per day and that you’re taking advantage of visual marketing tools such as SlideShare.
These are just a few things you should keep in mind when creating a LinkedIn presence for your business.
To learn more secrets of the LinkedIn Jedi, check out the following infographic:
Guest Post by Ivan Serrano. Thank you Ivan!