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Getting traffic to your company’s website can be a challenging task, and having people organically navigate their way to your site from search engines is often easier said than done.

That’s why SEO is important. When you understand and play strategically by the rules of Google, you’re more likely to pop up at the top of the screen when people search for what your business is offering, leading them right to your site.

What exactly is SEO?

SEO stands for Search Engine Optimization, which refers to the practices designed to enhance the appearance and positioning of web pages in organic search results. By organic, we mean the unpaid listings that appear on a search engine results page (SERP). Paid advertisements often appear in the list of search results because of bids by advertisers, but organic results receive their position based on the search engine’s organic ranking algorithm. You can’t pay money for your website to appear higher in the organic search results list.

Most companies want to be at the top of the search engine results page, where they will receive the most attention. Think about what you click on when you’re searching for something. It’s probably one of the first few results on the first page of links, rather than something, say, 17 pages in. Right?

Why Do You Need SEO?

The more visibility a website has, the likelier it is to capture a consumer’s attention. SEO is an essential and cost-effective digital marketing strategy to make any website or company visible online. Every company can benefit from this form of marketing.

Websites ranked high on SERPs are considered trustworthy and higher in quality. Since the results on the first page of search engine results are deemed to be the most relevant, they gain more credibility among viewers – thus giving your brand a boost in reputation for being the best in whatever realm your craft falls in.

If you deploy SEO wisely and consistently, your brand will outrank competitors. Whether you’ve been utilizing SEO for years or are embarking into the science of SEO for the first time, you are giving your company a competitive edge and setting the stage for success.

How Do I Improve SEO?

SEO relies on keywords and phrases to draw online audiences into specific products or services. Establishing a list of keywords for ranking and building content around will allow users to effectively find the information they’re looking for.

The use of local searches is also becoming more common, and SEO services will help your business gain visibility when people search for anything from “restaurant near me” to “SEO company near me” to whatever else they can dream of “near me.” Creating a Google My Business account and including localized content on your website will help the people you’re hoping to reach see your company in local search results.

SEO and content marketing (such as blogs, social media posts, and videos) complement and gain momentum from each other. Websites rank better when quality content and optimal keywords are both present. Google provides the initial answer to people’s questions, but from there, the company website needs to provide high-quality content that engages its audience. The more compelling your content, the better.

If it sounds like a lot, don’t worry. RODA marketing will go to work for you so that your web page has the right content and a positive user experience that helps your page rank higher than before.

SEO Matters

The rules of SEO are constantly changing, but its significance and benefits remain. RODA marketing offers SEO services from Lancaster, PA to clients nationwide. Set up a free discovery session with us today so that we can help your company leverage the power of SEO, too.

Getting your site to the top of page one is only the beginning of the battle. We’ll help you keep it there, too! Our SEO services based in Lancaster, PA ensure that your ideal customers find you, pay attention to you, and contact you – growing your business.