When it comes to SEO, keywords and links are not the only secret to ranking on Google, great content is too.
The rules to the SEO game have changed drastically over the last decade and now there’s much more to it than just ranking on Google for specific keywords. The common misconception is that someone will contact you simply because you ranked at the top of Google for a specific keyword, but that happens much less than you might expect.
Google and other Search Engines are all about providing answers to questions, so the more compelling and unique content you have, the better.
Not only will you be much easier to find on the web, you will earn trust and build credibility, too, which leads to sales.
93% of online experiences begin with a Search Engine
62% of search users click on a link on the first page of Google
With the help of our Lancaster PA SEO services, your ideal customers will find you, pay attention to you, and contact you, which will help grow your business.
We target words and phrases that will attract your ideal customers to generate more leads and sales to grow your business.
We assess strengths and weaknesses of your website and also review your best sources of traffic and key search terms. We also analyze your competition to see what we can learn from them to improve your results.
We make tweaks to your website code and page content, so it will be easier for your ideal customers to find you. Search Engines don’t pick up the phone to call you; so only writing for them is useless. Your content needs to be geared toward your ideal customer, which in turn is good for Search Engines too..
We help you generate more positive online reviews, we respond to social inquiries for you, and we help you respond to and deal with any negative reviews you may get.
We develop quality content (blog posts, infographics, animated videos, etc.) that your customers will appreciate and that Search Engines respect and reward.
We share useful content, educate your ideal customers, personalize your business to make you more human and approachable, all in an effort to build trust and generate leads.
We take care of everything when it comes to your knowledge graph. From updating your hours on holidays, sharing content, responding to questions asked and much more, we make sure you have all your bases covered for this ever-changing piece of important online real estate.
Google Analytics reports, Google Insights reports, consultations and more – we constantly monitor our efforts to ensure what we are doing is working for your business. If we discover a certain campaign is not working, we will change direction quickly.
Contact us today, or give us a call at 888.653.0331 to discuss your project.