“I would highly recommend Matt and Adam and the entire staff at RODA marketing. They are extremely knowledgeable and easy to work with. The SEO and long term marketing strategy that they provided our firm will be beneficial for years to come.”

Jeremy DeBord | DeBordSnyder.com

A Family Owned Lancaster PA SEO Company Serving Clients Nationwide

Keywords and links are not the only secret to ranking on Google, so is great content.

The rules to the SEO game have changed drastically over the last five years and now there’s much more to it than just ranking on Google for specific keywords. The common misconception is that someone will contact you simply because you ranked at the top of Google for a specific keyword, but that happens much less than you might expect.

Google and other Search Engines are all about providing answers to questions, so the more compelling and unique content you have, the better.

Not only will you be much easier to find on the web, you will earn trust and build credibility, too, which leads to SALES!

93% of online experiences begin with a Search Engine

62% of search users click on a link on the first page of Google

With the help of our Lancaster PA SEO Services, your ideal customers will find you, pay attention to you, and take your desired action to help grow your business.

Elements of a Successful SEO Strategy


    Find words and phrases that will attract your ideal customers to generate more leads and sales to grow your business.


    Assess strengths and weaknesses of your website, and also review your best sources of traffic and key search terms. Analyze your competition to see what we can learn from them to improve your results.


    This is where we make tweaks to your website code and page content, so it will be easier for your ideal customers to find you. Search Engines don’t pick up the phone to call you; so writing for them only is useless. Your content needs to be geared toward your ideal customer, which in turn is good for search-ability.


    Develop quality content (blog posts, social media activity, etc.) that your customers will appreciate and that Search Engines respect.


    Google Analytics reports, Google Webmaster reports, consultations and more – we constantly monitor our efforts to ensure what we are doing is working for your business.


    We study your reports and have consultations with you to see how we can improve your campaign(s) to generate even more impressive results.

Get Ready for an Increase in Organic Traffic

Search Engine Optimization (SEO) is one of the most crucial aspects to online success, and also one of the most commonly misunderstood parts of website design and development, as well as digital and content marketing.

The only SEO strategy you should follow is to know who your ideal customer is and then create unique, high quality content that appeals to the right visitors and creates dialogue.

Contact us today, or give us a call at 888.653.0331 to discuss your project.

Evon Bergey
Evon Bergey
21:34 15 Jan 19
RODA Marketing is fabulous to work with. They are professional, timely, and kept our project moving nicely.
Kristy Aurand
Kristy Aurand
19:38 10 Dec 18
We couldn't be happier about our experience working with Roda Marketing to develop a new website for Community Action Partnership of Lancaster County (PA). Matt was a resource, not just a vendor. He helped us envision our new site and displayed saint-like patience as we worked through multiple layers of organizational revisions and approvals. He was exceptionally responsive and cheered us on throughout the entire process. I have no hesitations providing my highest recommendation of Roda Marketing.read more
Kaitlin Killian
Kaitlin Killian
14:36 19 Apr 18
I absolutely love working with Roda Marketing! Not only is their team awesome - they are extremely thorough and intelligent, and I know I am in good hands when trusting them with my company's marketing. Roda is on top of everything and lets us know of the important industry trends (sometimes before they go public) so we are always up-to-date. Their work is also extremely creative and made of the upmost quality. Overall, Roda Marketing is just wonderful to work alongside.read more
Nathan Yunginger
Nathan Yunginger
16:23 09 Apr 18
Matt Roda and his marketing team have captured exactly what we were hoping for and more! Together we have developed such a wonderful website! They have over exceeded our expectations and we are looking forward to continually working with them going into the future.read more
Bill Ross
Bill Ross
19:07 25 Oct 17
Just went live with our new "mobile-friendly" website, and the folks at Team-Roda really made the difference. The only delay was ME, but they were extremely patient and made the process simple. They also have done a great job with handling our social media outreach along with our SEO efforts. I recommend them without hesitation. Top-notch.read more
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