A website is a must for most businesses, and a quick Google search will lead you to online services like Shopify, Squarespace, Wix, and countless others that allow anyone to build their own website.
So, if it’s as easy as watching a vast array of YouTube videos and a few clicks of the mouse, why isn’t everyone just building their own websites? And why can’t you just create your own website?
The truth is, you can. And you don’t even need to be an online professional. But you’ve probably heard the saying that just because you can do something doesn’t mean you should. We’re going to discuss why that is the case when creating a website.
Time
If you decide to go the DIY route and create a business website yourself, one of your biggest costs will be your time. A simple site can take at least 20 to 40 hours, assuming you are already familiar with how to build a website.
If you’re starting from scratch with website building knowledge, factor in however many more hours will be spent researching and learning. Building quality websites is much more time-consuming than many people realize.
More than likely, time won’t be your only expense if you create your own website. If whatever you end up with doesn’t perform well (think slower than a sloth, unappealing, and not mobile-friendly, for starters), it could cost you more money to fix. People are less likely to purchase products or services from sites they can’t easily or successfully navigate, so you could end up losing potential sales and customers.
Updates and Upgrades
Once a website launches, the work is not over. Anyone who has purchased a house knows that the investment requires ongoing time, effort, and money to maintain everything well-maintained. The same is true for websites that work. Websites require annual hosting and maintenance fees. Depending on what you opt to include, there may also be annual licensing fees.
By hiring a professional for your web design needs, you’ll have someone familiar with your site who can manage it after its initial launch. They’ll do what they do best and take one more thing off your plate so you can focus on doing what you know (and do) best.
The Benefits of Hiring a Professional
Delegating the task of creating a website to professional web designers will save you from spending weeks learning the technology required to build and operate a website. Instead of questionable results that leave you wondering why you didn’t leave it to the professionals, you’ll have a professional website that you will be proud to share with the public.
Web designers not only understand the technical ins and outs of creating your website, but they can also design it effectively. Professional web designers will listen to your company’s story and vision and bring your website to life in a way that accurately represents what you stand for and the goods and services you provide for consumers.
Hiring someone else to build your website also provides an outside perspective that helps ensure the website is received by viewers effectively. Your brand is your expertise, and we all tend to forget that fact when we try to explain our job or business to someone without our level of knowledge. It’s that concept of being too close to see the big picture.
Bringing in web design professionals and their perspectives will help ensure those who visit your site can navigate it. Regardless of how much or how little they know about your products or services, they’ll be able to find what they’re looking for without getting confused.
After the site has launched, professional web design companies will help you manage the site, reach your ideal customers, and gain conversions.
Website Design Services in Lancaster, PA
Your business will benefit from a responsive, professionally-crafted website optimized to convert more visitors into customers and referral sources. RODA marketing in Lancaster, PA offers website design services that will give your business a site that not only looks great, but is designed and developed with ideal customers and conversions in mind.
Your viewers won’t be going to a DIY site that looks or sounds like a novice wrote it. While DIY websites often detract from a company’s credibility, a high-quality website helps your business gain momentum through high visibility.
At RODA marketing, we offer web design services nationwide. Call us at 888-653-0331 to schedule a discovery consultation so your website can start generating more revenue for you.