RODA marketing


RODA marketing failure is not an option

… Failure is not an option … is one of the most overused and untrue statements in our vocabulary.

I’m currently reading a book called “The Slight Edge” by Jeff Olson and already in chapter one he makes this great point, which is the reason for this blog post:

“Failure is not an option!” Really? It had better be an option! It had better be, because whether or not you consider it an option, it’s going to happen. If you go through life with the philosophy that failure is not an option then you’ll never have any good opportunities to learn.”

He goes on to finish his thought/this page with:

“Successful people fail their way to the top.”

I can speak from experience that my failures have been some of my greatest accomplishments, because without them I could not be where I am today.

During my first five years as an entrepreneur, while living in San Diego, I started and failed three companies. To say that each failure was a devastating blow would be an understatement.

To understand me is to know that each failure gave me even more reason to want to succeed next time, in a smarter way.

I set my intention for success and expect to be surrounded by success and positivity. I also understand that every worthwhile journey comes with challenges, some big and some small. And yes, failing is a natural part of the process.

Books like “The Slight Edge” are great reminders that it’s not about success vs. failures – it’s about turning failures into successes.

Can you relate? Have you discovered any similar books to recommend?

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