In today’s digital world, we shop, book trips, create and maintain friendships, get entertained, and even conduct business online.
Technology and digital marketing are fast evolving with advanced and more sophisticated features, such as geotargeting – a method of delivering different content to a website user based on his or her geographic location.
Geotargeting offers vast opportunities for businesses utilizing Internet and digital marketing, since it helps them target local customers through paid (PPC) or organic search.
With the increase in number of mobile devices, as well as in the percentage of people using them for social and business purposes, there has never been a better time to take advantage of geotargeting.
Lately, millions of people have not only been on their phones a lot, but also on the go – with the new app Pokémon GO.
You may have or not, but chances are, someone close to you or someone you know has joined masses of people of all generations in one of the most viral mobile applications of all time. And, now your business can potentially benefit from applying geotargeting as part of your digital marketing efforts.
Pokémon Go is fun and it’s fast gaining more popularity; but did you know that it will soon also include advertising?
In addition to purchases of power-ups and virtual items that are already part of the Pokémon GO app, businesses will be able to pay to be featured on the game’s virtual map, similar to Google’s “pay per click” model.
So, for “sponsored locations”, advertisers will be charged on a “cost per visit” basis, as Niantic CEO John Hanke said in a recent interview with the Financial Times.
Many retailers have already found that being featured in the Pokémon GO game can drive a lot of real customers into their stores – by buying in-game power-up to attract Pokémon to their business location.
Other businesses and organizations have made efforts to draw visitors by highlighting the large number of Pokestops around their buildings. For instance, The Art Institute of Chicago, tweeted “Catch them if you can” – attracting visitors to Pokestops around the museum.
One of the first mobile apps to harness the power of geotargeted marketing efforts was Foursquare and their Swarm feature, allowing businesses to target customers in their area with special deals and coupons.
It’s crucial for your business to become and stay technologically savvy, and find new, unique ways to spread the word about products or services you offer.
We’re just at the beginning of a trend that’s got the potential to flourish even more, and, like most digital marketing efforts, the costs are not that high.
At RODA marketing we understand the fabric of today’s digital world.
Are you ready to explore all your options and ways to boost your business via Pokemon GO?
RODA marketing team seeks and explores the latest trends with newest platforms, technological advances, Internet marketing innovations, and more – so you have a successful, user-friendly site that focuses on what the user wants and needs.
Let’s talk about how our enthusiastic Lancaster, PA Internet marketing company we can take your business to higher levels of success with effective Internet marketing, digital marketing, SEO, and/or web design – contact us today.